Fit4Freedom programme

Fitness qualifications and career pathways for people in custody.

Fit For Freedom CIC helps people in prisons and Young Offender Institutions gain recognised fitness qualifications, one-to-one mentoring and a clear route into work or self-employment on release.

A tutor teaching a class of adult learners
  • 10 participantsin our first group
  • 6 monthsfrom first session to career plan
  • Level 2 and Level 3Fitness Instructing and Personal Training
  • 2 monthsof mentoring after the qualification
  • Guaranteed interviewswith PureGym for graduates

About us

Turning an interest in fitness into a career.

Many people develop a passion for training while serving a sentence, but leave without qualifications, career guidance or industry contacts.

That gap leads to unemployment, financial hardship and a higher risk of reoffending. Fit For Freedom CIC closes it with accredited training, mentoring and direct links to employers in the fitness industry.

We are a Community Interest Company limited by guarantee. Our assets and any surplus are locked for community benefit and reinvested in our work.

A mentor in a one-to-one conversation with a young man

The programme

How Fit4Freedom works

A six-month programme delivered inside a prison or YOI, with 12 tutor contact days and mentoring throughout.

  1. Engage

    We work with the prison to choose participants and learn their interests, skills and goals.

  2. Qualify

    A Vector Training tutor delivers Level 2 Fitness Instructing and Level 3 Personal Training.

  3. Prepare

    One-to-one mentoring on confidence, employability, career planning and running a business.

  4. Connect

    Links to gyms and sports organisations, including guaranteed interviews with PureGym.

  5. Progress

    Each participant leaves with a career plan, with mentoring for two months after completion.

Delivery starts once custodial permissions, safeguarding requirements and operational arrangements are agreed with the prison.

Adult learners taking notes during a class

What participants receive

Everything needed to work in the industry.

  • Accredited qualifications. Level 2 Fitness Instructing and Level 3 Personal Training through Vector Training.
  • Fitness education workshops. Anatomy, coaching, health and healthy lifestyles.
  • Business and entrepreneurship training. Marketing, finding clients, money management and business planning.
  • One-to-one mentoring. Through the qualification and for two months after.
  • Career webinars. Employability, customer service and professional development.
  • Employer partnerships and guest speakers. Placements, interviews and advice from people working in the industry.

Who we support

Two groups, one pathway

Our main focus is people nearing release. Graduates can also support the prison's own fitness and well-being activities.

A mentor working with a group of young men around a table

Young Offender Institutions

Young people aged 16 to 21

A recognised qualification and a mentor at the age when a clear direction matters most.

Adult learners listening to a tutor in a classroom

Category B, C and D prisons

Adults aged 21 and over

Market-ready skills and employer links that make release the start of a career.

For governors and prison partners

Why bring Fit4Freedom to your prison

Reduced reoffending

A clear, legitimate route to work and self-sufficiency on release.

Stronger rehabilitation

Market-relevant skills that add to your existing education offer.

A more positive regime

Purposeful activity and trained people to support wider well-being.

Uses existing facilities

Delivered in your gym, working alongside PE and education staff.

Measured outcomes

Attendance, qualifications, confidence and progression tracked and reported.

Long-term savings

Every person who doesn't return to custody saves the justice system money.

Our first programme is grant funded.

Core costs are covered by independent, non-government funding through the National Lottery. All your prison needs to provide is access, gym time and a member of staff as a contact.

Talk to us about getting started

Industry partners

Connected to the people who hire

Our relationships across the fitness and sports industry shape the programme and open doors for graduates.

  • PureGymGuaranteed interviews for every graduate
  • Vector Training
  • Snap Fitness
  • Elite Fitness
  • Trident
  • Iron Works
  • Newman University Sport

Safeguarding and impact

Safe delivery and measured results

Safeguarding and inclusion

  • We work within each institution's safeguarding, security and operational rules.
  • Checks, training and risk assessments are completed before delivery starts.
  • Mentoring is arranged with custodial staff to protect welfare and confidentiality.
  • An inclusive learning environment that respects each person's circumstances.

What we measure

  • Attendance and completion of programme activities.
  • Qualifications achieved.
  • Changes in confidence, motivation and employability.
  • Career plans written and engagement with mentoring.
  • Progression into work, self-employment or further training.
A personal trainer coaching a client in the gym

Stories

Participant stories are coming soon.

After our first group finishes, and with their permission, we'll share the stories of graduates who have gone on to work in gyms or start their own coaching business.

Get involved

Help someone take the next step

We work with prisons, employers and funders to give people leaving custody a real chance.

A job interview across a desk

Funders and supporters

Fund future groups, or support the programme as a speaker or volunteer.

Support our work

Contact

Get in touch

Whether you run a prison, a gym or a fund, we'd like to hear from you.

Or email us directly at [email protected].

Fitness qualifications, mentoring and employment pathways for people in custody.

Organisation

Policies

  • Safeguarding policySoon
  • Privacy policySoon
  • AccessibilitySoon